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The article mentions two industries that Apple might pivot into: wearables and transportation. But I don't think Apple's industry focus will ever shift. Rathe
by 3stripe 10y ago
The article mentions two industries that Apple might pivot into: wearables and transportation.
But I don't think Apple's industry focus will ever shift.
Rather their/our definition of what 'personal computing' means will continue to evolve as the technology does.
An iPhone is a personal computer.
An Apple Watch wants to be a personal computer.
Apple won't ever stop being a personal computer company.
It's just that some day, a personal computer will be precisely that: a computer inside a person, integrated as software and hardware. A human iOS.
Surely that is the ultimate endgoal, and not an aluminum car (with a charge point under its chasis) that can talk.
- netule 10y agoUsing your own logic, why couldn't an autonomous vehicle be a personal computer? The basic function of would be transportation, but what it would do better is integration with other Apple products and computing while on the move. I just don't see transportation and personal computing as being mutually exclusive.
- Animats 10y agoApple is going nowhere in automotive. Nor should they try. The profit margins are much, much lower than Apple is used to.
- toasterlovin 10y agoMobile phones have negative margins. Unless you're Apple.