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For advertising, there is an "industry" that can agree on such things, and it's called the Interactive Advertising Bureau (IAB). In fact, they're now acceptingp
by mtgx 10y ago
For advertising, there is an "industry" that can agree on such things, and it's called the Interactive Advertising Bureau (IAB). In fact, they're now acceptingpublic comments until December 22 on the new ad types that are supposed to be "leaner":
https://www.iab.com/newadportfolio/ https://www.iab.com/newadportfolio/
- soared 10y agoThats a good point for advertising. Though iab doesn't touch much for onsite ux outside of display ads. In my limited experience iab perpetuates/supports what most consumers would see as deceitful. Not CRO, but excessive data collection and sharing. (I'm iab ad ops certified)