I wonder if there have been any cases of consciously using the phrase "incredible journey" as a form of hidden message. When you want to consciously communicate

I wonder if there have been any cases of consciously using the phrase "incredible journey" as a form of hidden message. When you want to consciously communicate to your users "realistically, everything's gonna be shut down 6 months or a year from now, with little notice", but are prohibited from doing anything but put on a smiling face.