Joel's article on the Trello spinoff is instructive: https://www.joelonsoftware.com/2014/07/24/trello-inc/ https://www.joelonsoftware.com/2014/07/24/trello-inc/

Joel's article on the Trello spinoff is instructive: https://www.joelonsoftware.com/2014/07/24/trello-inc/ https://www.joelonsoftware.com/2014/07/24/trello-inc/ tl;dr - Gave investors the ability to invest solely in Trello instead of all of Fog Creek.