> consumers don't get the content they desire. But I do get the content I desire. I'm quite capable of choosing by myself. And what's worse is that the opposit

> consumers don't get the content they desire. But I do get the content I desire. I'm quite capable of choosing by myself. And what's worse is that the opposite also happens -- I may get content that I actively resent. You see, I bought an Amazon Fire TV stick the other day. I was dismayed to realise that it plays a (short) ad before showing me the content I asked for. I pay for Amazon Prime. I resent them still forcing me to watch ads. I'm seriously considering whether the downside of enduring a 5s ad outweighs he convenience of the device (which is quite nice TBH). Because you're right, I do consider it an affront. > Others take a more extreme stance and consider analysis itself to be an affront. Indeed. Süddeutsche Zeitung, a newspaper which my family has been subscribed to since about the 1960s, now rejects me if I use an adblocker, and am not logged in. I've actually left their site because I resent being tracked and subjected to ads, after paying them a good chunk of money already.