To be honest, most publishers just follow industry trends. Many didn't join this industry to find new and inovative ways to make money. Rather they joined becau

To be honest, most publishers just follow industry trends. Many didn't join this industry to find new and inovative ways to make money. Rather they joined because they love the content---people who love sports, want to be sports journalists. People who find politics important want to be political bloggers. So, whatever 90% of publishers do... we follow along and do the same. If most publishers are use advertisements, we do that because it's proven to work at least marginally. If most publishers user subscriptions services as they did in the 90s/2000s, then we follow along and do the same.