Really enjoyed your piece on product dev cycle fundamentals: http://www.michaelseibel.com/blog/product-development-cycle-fundamentals http://www.michaelseibel.c

Really enjoyed your piece on product dev cycle fundamentals: http://www.michaelseibel.com/blog/product-development-cycle-fundamentals http://www.michaelseibel.com/blog/product-development-cycle-... Just curious growth wise, did Socialcam have a lot of word of mouth, or was some growth hacking involved as well. 16 million downloads in 3 months is incredible.