Thanks for taking the time to do this. My Q: When one a/b tests there is generally a winner, but a better option might be possible if the team spends a bit mor

Thanks for taking the time to do this. My Q: When one a/b tests there is generally a winner, but a better option might be possible if the team spends a bit more time brainstorming and hypothesizing. Do you have any thoughts on when to go with the results of the a/b test vs when it's worth going back to the drawing board to try to brainstorm a better idea?