We may or may not already have developed proofs of concept of in-store navigation systems for european retailers ;-) In-store location of products is deeply li

We may or may not already have developed proofs of concept of in-store navigation systems for european retailers ;-) In-store location of products is deeply linked with very complicated discussions between retailers and product manufacturers. Moreover, facing is a very strategic part of retail and I doubt retailers would be happy to release their facing strategies to outsiders or competitors. Even inside a retailer's organization, several opposing views exist, between maximizing breadth of product range, giving prime exposure to the private label, etc....the equation they have to solve is very complicated and I don't think there's an ideal solution to this. A retailer facing strategy is linked to its core values. It has a direct impact on its bottom line and an indirect one: the consumer's unconscious perception of facing "strategies" is probably very significant.