I ran in to this the other day as well. The weird thing is that prior to this email no one in the retail stores or the Apple customer relations line would say a

I ran in to this the other day as well. The weird thing is that prior to this email no one in the retail stores or the Apple customer relations line would say anything beyond "it's Apple's policy" and couldn't point to anywhere on Apple's site where it's in writing. Eventually I found Apple's Retail Store purchase policies: http://www.apple.com/legal/sales_policies/retail_us.html http://www.apple.com/legal/sales_policies/retail_us.html which say that you can't buy an iPad with a gift card. The store reps seemed annoyed when I pressed for information, saying things like "I don't know, I'm just an employee. It's Apple policy." while the corporate customer relations rep offered to enter my concerns in some database. The gift cards themselves say that "Apple reserves the right in its sole discretion to determine whether gift cards may be applied to purchases of particular products or services." So, while they technically tell you that you may not be able to buy anything with the card, it's still a pretty weird situation. Especially because you can still use a gift card to buy an iPad on the online Apple store.