Ideally you'd be a user of your own product, someone who is actively experiencing the pain and is looking for a solution. Then you'd look for people like yourse

Ideally you'd be a user of your own product, someone who is actively experiencing the pain and is looking for a solution. Then you'd look for people like yourself. Otherwise you still want to follow the general pattern of talk to whomever stands to gain the most from your service. Note that the person that stands to gain the most might not be who you first assume it is.