What you, as a customer, value doesn't really matter. If this were true, the shopping experience would be very different for all of us! Stores would look like

What you, as a customer, value doesn't really matter. If this were true, the shopping experience would be very different for all of us! Stores would look like Soviet-era warehouses, with everything done at the least possible cost. In reality, customer experience matters a great deal. That's why you see companies like Amazon creating these sorts of innovations.