Not really. Customers already pay more if they don't have the company card, aren't "loyal" etc... Instead of it being framed as a fine or punishment or way to "

Not really. Customers already pay more if they don't have the company card, aren't "loyal" etc... Instead of it being framed as a fine or punishment or way to "fire customers" it is simply referred to as a discount and a way to get coupons.