2 ms·
> Wonder why we aren't working 15 hour weeks as predicted by Keynes? Blame all the people making adverts and everyone who's making content funded by those adver
by snrplfth 10y ago
> Wonder why we aren't working 15 hour weeks as predicted by Keynes? Blame all the people making adverts and everyone who's making content funded by those adverts.
Keynes was speaking relative to the conditions of the day, though. The real GDP per capita of the UK in 1930, when he wrote, was $5400. You wouldn't have to work for very long to make that kind of money, as an average UK worker. I've worked 20 hours a week at a below-average wage and considered myself quite a bit wealthier than your typical low-middle-class Briton of 1930. The big differences are that "normal" living standards have risen so fast, and so much unpaid work (largely housework and time-consuming chores) have been automated.
How do you actually know people are fooled? Your subjective opinion of their best interest? How can you usefully distinguish good advertising from bad advertising? How do you know that people are "persuaded" to act against their own self-interest - and not that they simply have preferences you don't like?