It is the freedom of participants on the Internet to offer and profit from whatever products, services, or content they choose that has made it such a phenomena

It is the freedom of participants on the Internet to offer and profit from whatever products, services, or content they choose that has made it such a phenomenal source of content and innovation. The author includes what I would call the rules of the network's traffic in his 'services' and it is a problem in the argumentation. On one side, there are user services (e.g. e-commerce, search, etc.) and on the other side, there are network services (e.g. quality of service, priority of packets, guaranteed bandwidth). I would say it is because the attempts to tinker with traffic rules on the network have been restricted that we had so much innovation during the internet history and therefore such a wide spectrum of network applications today. Thus, while I do not refute what he says above, I would say it is primarily because of net-neutrality that internet has been so successful (a "phenomenal source of content and innovation").