The problem is in the case of zero-sum thinking with quality. "Oh that's not Apple, well it's crap" is ridiculous a logical fallacy. Apple being of whatever qu

The problem is in the case of zero-sum thinking with quality. "Oh that's not Apple, well it's crap" is ridiculous a logical fallacy. Apple being of whatever quality has no bearing on the quality of anything else. Not only do other companies match, many of them exceed quality of apple.