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Again with the Wil Shipley: "Don’t announce until it can be downloaded. Don’t let it be downloaded until it can be bought." His argument is actually a bit mor
by mechanical_fish 19y ago
Again with the Wil Shipley:
"Don’t announce until it can be downloaded. Don’t let it be downloaded until it can be bought."
His argument is actually a bit more subtle than that, and since you're in a similar position I'd recommend listening to his actual C[4] presentation instead of just this isolated quote.
But it boils down to: Yes, you can get the PR out of sync with the product. Yes, it can cost you sales. Yes, it can even tank your company. Go google "Joel Spolsky Marimba Phenomenon": http://www.joelonsoftware.com/items/2005/11/02.html http://www.joelonsoftware.com/items/2005/11/02.html