I don't understand the statement that Steve Jobs has to "spend money to support Flash"? Instead, it appears that he is spending time and effort and going out of

I don't understand the statement that Steve Jobs has to "spend money to support Flash"? Instead, it appears that he is spending time and effort and going out of his way to block Flash. There are already 100 apps written in Flash in the App Store. These apps have not cost Apple one cent.