I completely agree that one should expect a very different approach to developing this sort of software, but that also leads to a key question that should be as

I completely agree that one should expect a very different approach to developing this sort of software, but that also leads to a key question that should be asked about any company approaching this sort of thing: is there a good reason to believe they're capable of this different approach? And if other facets of the company are showing signs of fundamental problems, do they deserve trust that "this will be different"? None of this to say they're not capable of this, but I think there are good reasons to doubt that a hardware company with a spotty track record when it comes to software has the ability to put forth the software engineering effort required to build something of this caliber. $0.02, just my opinion, etc.