Why play the role of BMW and manufacture vehicles when you can play Mastercard and collect 0.5% of every penny spent on ubers/lyft when asking Siri for directio

Why play the role of BMW and manufacture vehicles when you can play Mastercard and collect 0.5% of every penny spent on ubers/lyft when asking Siri for directions and confirming with Apply Pay and Touch ID. If anything, Apple is gearing themselves up to profit off the movement of people and not the vehicles themselves. Seems like a better strategy if you ask me, but I'm not a strategist of any sort...