> It depends on the timing of the pop-up. Yes, definitely. A huge pop-up before I've even finished reading the title? Get lost. A smaller pop-up when I've read

> It depends on the timing of the pop-up. Yes, definitely. A huge pop-up before I've even finished reading the title? Get lost. A smaller pop-up when I've read the whole article? Well, maybe I'll think about it. The first is just plain rude. I probably won't sign up for the second either, because I don't want to give away my email address to all and sundry - but I've benefited from your content, so you have a right to at least ask.