Journalists and investors only seem to get excited about buzzwords - Maybe that's because they don't actually understand technology. To say that technology is

Journalists and investors only seem to get excited about buzzwords - Maybe that's because they don't actually understand technology. To say that technology is like an iceberg is a major understatement. The buzzwords which tech journalists, tech investors and even tech recruiters use to make decisions are shallow and meaningless. I spoke to a tech recruiter before and he told me that the way recruiters qualify resumes is just by looking for keywords, buzzwords and company names; they don't actually understand what most of the terms mean. This approach is probably good enough for a lot of cases, but it means that you're probably going to miss out on really awesome candidates (who don't use these buzzwords to describe themselves). The same rule applies to investors. By only evaluating things based on buzzwords; you might miss out on great contenders.