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> Then, to cut costs, McDonalds raised the temperature of their coffee without telling people what it could do. How does raising the temperature of coffee cut
by steveeq1 10y ago
> Then, to cut costs, McDonalds raised the temperature of their coffee without telling people what it could do.
How does raising the temperature of coffee cut costs?
- matt4077 10y agoIt is better able to extract flavors from the coffee grounds, of which you therefore need less.
- nickpsecurity 10y agoIt was a combination of things in the legal text I read a while back. For one, they were having to brew coffee more often to keep it at the desired, sane temperature. Two, the coffee quickly turned to a mild temperature on the road for some customers that drove a lot. They dramatically increased the temperature to reduce number of pots brewed & attract that one demographic more. They also didn't tell anyone the new temperature could cause 3rd degree burns. Profit went up with most people taking damage thinking they couldn't win against legal team of a giant. They just put in complaints instead of lawsuits. The suit that won got watered down a lot on appeal. The marketing team combined with the media, which makes a fortune on McDonalds ads, turned her into a laughing stock. McDonalds added a warning or something afterward but the cost-benefit analysis was good enough to justify all of it.