I don't think this is going to end well for anyone. This article by Pando Daily on StartEngine's 2012 demo day lists "Style Club" and not "Style Me Stylish" as

I don't think this is going to end well for anyone. This article by Pando Daily on StartEngine's 2012 demo day lists "Style Club" and not "Style Me Stylish" as she claims the company was called then. [0] From the description there it does seem like it may have pivoted once they got an offer to work with Urban Outfitters but it is hard to tell? This article has quotes by Mark Cuban which seem like they may have finalized something.[1] Impossible to tell though. Maybe they are just talking about due diligence type things. Interesting quotes from the article: -She started mapping out the company in Los Angeles in 2013 and was fully operational by 2015. -“My job is to support Hilary and give her guidance where she needs it. It’s her baby,” Mr. Cuban said in an email interview. “I love supporting Pittsburgh entrepreneurs.” -Since the deal, they talk each week and are focused on developing a watching/shopping app to grow direct-to-consumer business. [0] https://pando.com/2012/09/21/startengines-summer-2012-demo-day-was-its-best-yet/ https://pando.com/2012/09/21/startengines-summer-2012-demo-d... [1] http://www.post-gazette.com/life/fashion/2016/11/13/Stylebook-snapshot-Pittsburgh-native-Hilary-Novelle-Hahn-brings-her-fashion-brand-The-Style-Club-home-after-Shark-Tank-deal-with-Mark-Cuban/stories/201611130022 http://www.post-gazette.com/life/fashion/2016/11/13/Styleboo...