This the difference of listening to what your customers literally say and being able to deduce what it is what they need. "I want faster (or better) horses".

This the difference of listening to what your customers literally say and being able to deduce what it is what they need. "I want faster (or better) horses". Needs a follow up question or ability to understand the deeper core meaning. From the above quote. These are some off top of head self distilled thoughts on what that means I want to get from point a to b faster. (faster vehicle or teleportation.) I want less time traveling. I want less prep time for traveling(E. G. Saddling horse). I don't want to take care of my means f transportation (offer a stable service or offer non animal vehicle) I want my destination closer.(urban) I don't want to go to the store to buy X. (delivery service. Ala amazon?) I want faster Internet vs I want to reach my final destination faster are similar but different outcomes. Would you rather have Google load pages 100x faster or have above 99% chance to guess the site you really wanted/needed.