I think there needs to be a certain separation between the artist and the customer, in the sense that the customer says what they want, but how you get there is

I think there needs to be a certain separation between the artist and the customer, in the sense that the customer says what they want, but how you get there is part of the artistry. For example, Michelangelo was told to paint certain things, but it's how he did it that made him legend. The real beauty, the real success of a thing, lies in the how, not necessarily the what.