Well, by IP I mean primarily brand in this case, which is obvious to a casual observer like myself. I'd be willing to bet the rest hasn't changed much if someo

Well, by IP I mean primarily brand in this case, which is obvious to a casual observer like myself. I'd be willing to bet the rest hasn't changed much if someone were to do some digging. And, honestly, I don't know what he's trying to accomplish with the blog post. The post seems like a very bad idea for several reasons at least.