[3] why does uber have to go around their prices algorithm because of an attack? I mean, that's how they operate: more demand = more expensive. They could use t

[3] why does uber have to go around their prices algorithm because of an attack? I mean, that's how they operate: more demand = more expensive. They could use the marketing to do it but they don't really need to. I don't understand why people expect corporations to work as a non-profit