And I always behaved as an irrational market actor, because hey we exist in the real world too. I know in some of my finances I don't behave as a model would pr

And I always behaved as an irrational market actor, because hey we exist in the real world too. I know in some of my finances I don't behave as a model would predict, for instance investing in companies that are doing something that is ethically interesting to me, despite the financials. Or doing the inverse if a company seems to be doing something wrong, even if it's perfectly legal and increasing the share price.