3 ms·
Appropriate amount of well-selected content. Catches my eye. I'd suggest that the information architecture flow is a little lax. You have a clear conversion go
by BSeward 16y ago
Appropriate amount of well-selected content. Catches my eye.
I'd suggest that the information architecture flow is a little lax. You have a clear conversion goal--get users interested in your services and contact you--but to accomplish it it falls to users to first choose to click through your menu. You should have clear calls to action, starting from the landing page: "See what we do" or a couple recently finished projects, and make it easy and compelling for potential clients to contact you directly from project detail pages. I'm sure your newsletter is also a good conversion path--you could integrate into the projects section as well: "Learn more about this site in our newsletter! Click to subscribe!" I'd put your phone number in the footer too, and perhaps investigate a click-to-call implementation.
From a user-experience perspective I'd make sure every clickable element is clearly actionable (links to Facebook/Twitter/LinkedIn don't look like links) and has a hover state, consider Fitt's law (e.g. the "Web" and "Print" links on the Work panel are incredibly important, but awfully small), and validate submissions on your contact form. From an implementation perspective, the way elements scroll in on each panel is a little jumpy--maybe that's intentional, but it looks rough. From a tech perspective I'd be more impressed if you'd chosen to use @font-face instead of image-replacement, but that's a little silly.
What does "Your Piece of the Web" mean? If it's regionally-appropriate and you're appealing mostly to local clients then it's good, but otherwise, eh, multivariate test a couple options maybe?