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I get that things should be well presented and that campaign monitor is a designer facing service, but am I the only one that uses and likes gmail's default "ne
by apsurd 16y ago
I get that things should be well presented and that campaign monitor is a designer facing service, but am I the only one that uses and likes gmail's default "never load images" feature? I like pure text emails because pure text emails tend to actually be useful and not marketing spam.
Obviously it depends a lot on your audience, but I would argue technically minded folk are smart enough to be jaded by fantastically designed marketing spam, and non-tech folk may like the pretty pictures but also would take a text-only email to be more credible/personal in that it looks as if someone actually wrote it to you!
This is from a pure marketing perspective though, anyone have any numbers for either side?
- almost 16y agoMost of what the article shows is stuff that works with images turned off. In fact the first technique they show is specifically for that case.