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Check this excellent book by Kevin O'Connor, the founder of DoubleClick. He explains his own process for finding ideas and the mistakes that a lot of people do
by waleedka 20y ago
Check this excellent book by Kevin O'Connor, the founder of DoubleClick. He explains his own process for finding ideas and the mistakes that a lot of people do when choosing their own ideas. It's an eye opener.
The Map of Innovation: Creating Something Out of Nothing.
http://www.amazon.com/Map-Innovation-Creating-Something-Nothing/dp/1400048311 http://www.amazon.com/Map-Innovation-Creating-Something-Nothing/dp/1400048311