Possibility and strategy are totally different animals. The fact is it is really hard to monetize a directory of things when you are not a party to the transact

Possibility and strategy are totally different animals. The fact is it is really hard to monetize a directory of things when you are not a party to the transaction. The not-sexy model of charging businesses for exposure and leads works (see http://www.capterra.com/ http://www.capterra.com/) but is probably not nearly rich enough to satisfy Product Hunt's VCs.