2 ms·

Part of it is the cereal business model. You introduce more flavors not because they are going to sell well or to increase volume, but just to take shelf space

by nissimk 10y ago

Part of it is the cereal business model. You introduce more flavors not because they are going to sell well or to increase volume, but just to take shelf space at the supermarket away from your competitors. In this case the shelf space is mindshare, media coverage and "feature coverage" in researcher's market comparisons.

ec109685 10y ago
If your new cereal favor doesn't increase sales, wouldn't the supermarket find a brand that does? Otherwise, the super market isn't optimizing shelf space.