This seems to be only for people on AWS, which is why Amazon can charge less for it: they're already making a profit on you elsewhere. For people who host thei

This seems to be only for people on AWS, which is why Amazon can charge less for it: they're already making a profit on you elsewhere. For people who host their own servers or systems (or who cloud but not on AWS), this doesn't appear to be an option and you still have to go with Cloudflare.