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It's interesting that the article implies that the German manufactures are so intent on keeping the 'value add' from the internal combustion motors. For the ele
by digikata 10y ago
It's interesting that the article implies that the German manufactures are so intent on keeping the 'value add' from the internal combustion motors. For the electric vehicles, value add is shifting, and if you look at Elon Musks strategies with Tesla, he's made a bet that it's shifting a significant portion to the power generation, and batteries.
- rsync 10y ago"It's interesting that the article implies that the German manufactures are so intent on keeping the 'value add' from the internal combustion motors." Enjoy that. Enjoy that right into the grave. I bought two successive Audi A8s ... and then I saw a car that had derived AWD from two different motors and had a ridiculously low center of gravity due to the "skateboard design" and had faster acceleration than a supercar. Since that moment, German auto manufacturers have missed 2 new car (flagship cars, even) sales from this consumer, and counting ...
- BoorishBears 10y agoYour anecdotal experience doesn't really mean much. I'm sure short term Audi is of the opinion that if you'd settle for a Tesla's definition of luxury and refinement from their flagship, you weren't really their target to begin with. Longer term they probably realize they can't depend on Teslas never getting better and will need to compete or other luxury brands will eat up the segment (and probably wish they had just "done it right" for luxury EVs first) Audi also probably comes from the school of thought if someone wants supercar acceleration, they'll get a supercar (or a proper S-line)