7 ms·
My guess is artificial sweetener, which by technicalities gets to say it's safer than it really is because of number-rounding laws. Or something?
by sdegutis 10y ago
My guess is artificial sweetener, which by technicalities gets to say it's safer than it really is because of number-rounding laws. Or something?
- CoryG89 10y agoI think the idea is that they can now remove 40% of the sugar and still achieve the same sweetness with no other sweeteners needed.
- sdegutis 10y agoI guess I'm more cynical and skeptical of businesses which only have financial incentives in mind to do "good" things like this, but no ethical incentives.
- fritzw 10y agoIf they remove 40% of the sugar they have to replace it with 40% of something else. Candy is sold by weight. Removing the sugar only solves part of the problem
- CoryG89 10y agoThey don't have to replace it with anything if they don't want to. They could just make it smaller, sell it at a higher price (per weight).
- sp332 10y agoHershey has already done this quite a few times with their chocolate bars. They just get thinner and the texture gets waxier, I assume for structural integrity.
- scopecreep 10y agoI'm shocked that this is the only mention of wax in the entire thread. Last Hershey bar I tasted reminded me of those old novelty wax lips they used to give kids around Halloween. It's already to the point where you can actually taste the wax if you know the flavor.
- grok2 10y agoFTA: "The company, which makes Kitkat and Aero, says its researchers have found a way to structure sugar differently, so that it uses 40% less." Seems like they re-invented something like Splenda?
- GordonS 10y agoThe difference here (if true) is that they say it doesn't affect taste - I've never had an artificial sugar than tastes anything like sugar.
- riffraff 10y agoI've found xylitol tastes close enough to sugar, compared to all other sweeteners I've tried. It does appear to get "dissolved" faster though, I can't really explain.
- cptskippy 10y agoXylitol is a sugar alcohol and not an artificial sweetener.
- logfromblammo 10y agoWhile it is technically a natural sugar alcohol, and can be refined from birch trees, most of the xylitol used in food products now is full synthetic or fermented with yeasts. It is sweet. It is artificial (sometimes). It may also draw additional water into your colon and have a "cool" mouth-feel, and it does add calories. Erythritol may be preferable for those reasons, even though it is less sweet. A common non-sugar sweetener mix is erythritol and stevia, which can, when proportioned correctly, add the same sweetness as an equal mass of refined sucrose.
- jquast 10y agoxylitol is actually beneficial for your teeth. I really welcome a future of kit-kat bars made with xylitol, if its at all reasonable.
- Sharlin 10y agoThey can't really use artificial sweeteners to add bulk because those are much much sweeter than sugar per unit mass.
- sdegutis 10y agoBalance the artificial sweeter with some sawdust to achieve the same mass and sweetness. Pretty sure that's legal...