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I think the NBA is by far the most forward-thinking of the four major pro sports and NCAA. They did just sign a pretty massive cable package that in effect for
by ssharp 10y ago
I think the NBA is by far the most forward-thinking of the four major pro sports and NCAA. They did just sign a pretty massive cable package that in effect for the next nine years and slow progress with streaming, but they are also heavily invested in finding new revenue streams to help replace what will likely be lost one day with these cable deals.
It will be interesting to see how the financials of that work as cable keeps bleeding customers. I think the entire situation will be a mess as long as these long-term contracts are in place. ESPN has rights to stream their NBA games digitally but you can't stream those ESPN games through NBA League Pass digital, nor does NBA League Pass allow you to your local team because that would interfere with local television rights.
As long as you have all these different rights packages in place, it will handcuff the league from producing something centrally that appeals to the most people. However, that type of service is also less likely to bring in the money that ESPN and Turner and the local sports channels are bringing to teams, so what's happening is in the best financial interest of the league, at least in the short term.