I'm not sure about Netflix, but certainly on Amazon, Hulu, and HBO Go some shows get forced pre-rolls promoting other shows. Contextually it seems relevant but

I'm not sure about Netflix, but certainly on Amazon, Hulu, and HBO Go some shows get forced pre-rolls promoting other shows. Contextually it seems relevant but it certainly is a gateway to more ads. My prediction: once Netflix growth flattens you will see them start making moves towards ads. This is billions and billions of dollars in easy cashflow that probably won't just be left sitting on the table by a public company.