Here is Bob Iger's response (Disney's CEO) to where streaming ESPN is headed (1) Q: Some people have been thinking this new streaming service will offer a flat

Here is Bob Iger's response (Disney's CEO) to where streaming ESPN is headed (1) Q: Some people have been thinking this new streaming service will offer a flat rate, roughly the $6 or $7 a month that customers pay on their cable bill to get ESPN. Is that right? A: It’s not going to be that way at all. There will be really variable pricing and multiple packages to consumers. People may just want to subscribe during the football season. Or maybe they want to pay just for a summer, just for a weekend, just for a game. We will have customization and personalization. I think everything ultimately will be on an à la carte basis; a lot of people may subscribe to the whole thing and get a discount for that. (1) http://variety.com/2016/film/features/bob-iger-disney-ceo-shanghai-tom-staggs-1201923645/ http://variety.com/2016/film/features/bob-iger-disney-ceo-sh...