Always wondering where that's done. I often hear about it, but it doesn't seem to happen in the UK. E.g. football cup this summer, the ads would target people f

Always wondering where that's done. I often hear about it, but it doesn't seem to happen in the UK. E.g. football cup this summer, the ads would target people from the participating countries, if England wasn't playing you often wouldn't see a product you could buy.