>Is this proper English? No, but his slang is deliberate wordplay. Take note of the author's page: http://blogs.sciencemag.org/pipeline/about-derek-lowe htt

>Is this proper English? No, but his slang is deliberate wordplay. Take note of the author's page: http://blogs.sciencemag.org/pipeline/about-derek-lowe http://blogs.sciencemag.org/pipeline/about-derek-lowe The author is from Arkansas (the South). Even though he has an advanced degree from a prestigious university and knows what "proper English" is, it seems he likes to play with Southern dialect. The journal he's writing for ('A'AAS) is 'A'merican so native readers (even those outside of the South) will understand the slang. It looks like 99% of his hundreds of blog articles have straightforward serious titles but a few have cutesy irreverent ones. A few more examples of Southern colloquialisms such as "gosh", "darn", and "dang": >Gosh, Fellows, There’s a Better Way http://blogs.sciencemag.org/pipeline/archives/2016/08/26/gosh-fellows-theres-a-better-way http://blogs.sciencemag.org/pipeline/archives/2016/08/26/gos... >The Papers In This Journal Are Just So Darn Relevant http://blogs.sciencemag.org/pipeline/archives/2012/07/03/the_papers_in_this_journal_are_just_so_darn_relevant http://blogs.sciencemag.org/pipeline/archives/2012/07/03/the... >Biosimilars: Not So Dang Easy http://blogs.sciencemag.org/pipeline/archives/2010/05/18/biosimilars_not_so_dang_easy http://blogs.sciencemag.org/pipeline/archives/2010/05/18/bio...