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Broadcasters have been overwriting stadium ads for awhile now. Digital insertion was fine when it was used to enhance games, showing down lines in American foot

Broadcasters have been overwriting stadium ads for awhile now. Digital insertion was fine when it was used to enhance games, showing down lines in American football, following a puck in Hockey, and more. However the ethics around insertion of ads apparently escaped the industry, it would have been fine but I am awaiting the day where you don't know where the scene is real or not. They probably could put everyone in a Coca-Cola shirt in the stands with the tech available. More fun, they could digitally ad fans to stadiums.

criddell 10y ago
I never liked when they "enhanced" the puck in hockey, but I think drawing the 10 yard mark on the football field is fantastic. It's remarkable to me how well that works. In baseball, the ad behind home plate is often a digital one and when they show a replay, you can usually see the green rectangle. I'm also a fan of the pitch trackers in baseball (the box that shows where a pitch was relative to the strike zone rectangle). I've always wondered if the size of the pitch tracker box is different for each player? The on-screen ads are annoying, but all the ads delivered by the announcers is getting a little much too. Every replay, highlight, and inning/period/quarter seems to be sponsored.
- tunap 10y ago
  Everything is sponsored and the rest is badly-written/executed script. "Show your support, send in your twits/texts to get something<worthless> free". Or, "Be the first to see this or that thinly-associated xyz on our site!" The worst is the elementary level, leading interviews, aka fandering to the lowest deninator: "You just blew it! Tell the fans at home how bad it feels."
- groovy2shoes 10y ago
  In today's era of high definition picture, puck "enhancement" doesn't make any sense, but back in the day when we were stuck with 17" standard definition broadcasts (which was also slightly warped by the curvature of the CRT screen and perhaps a bit fuzzy if your signal wasn't great), puck "enhancement" was practically a necessity.
dx034 10y ago
Always wondering where that's done. I often hear about it, but it doesn't seem to happen in the UK. E.g. football cup this summer, the ads would target people from the participating countries, if England wasn't playing you often wouldn't see a product you could buy.

criddell 10y ago

I never liked when they "enhanced" the puck in hockey, but I think drawing the 10 yard mark on the football field is fantastic. It's remarkable to me how well that works. In baseball, the ad behind home plate is often a digital one and when they show a replay, you can usually see the green rectangle. I'm also a fan of the pitch trackers in baseball (the box that shows where a pitch was relative to the strike zone rectangle). I've always wondered if the size of the pitch tracker box is different for each player? The on-screen ads are annoying, but all the ads delivered by the announcers is getting a little much too. Every replay, highlight, and inning/period/quarter seems to be sponsored.

tunap 10y ago
Everything is sponsored and the rest is badly-written/executed script. "Show your support, send in your twits/texts to get something<worthless> free". Or, "Be the first to see this or that thinly-associated xyz on our site!" The worst is the elementary level, leading interviews, aka fandering to the lowest deninator: "You just blew it! Tell the fans at home how bad it feels."
groovy2shoes 10y ago
In today's era of high definition picture, puck "enhancement" doesn't make any sense, but back in the day when we were stuck with 17" standard definition broadcasts (which was also slightly warped by the curvature of the CRT screen and perhaps a bit fuzzy if your signal wasn't great), puck "enhancement" was practically a necessity.

dx034 10y ago

Always wondering where that's done. I often hear about it, but it doesn't seem to happen in the UK. E.g. football cup this summer, the ads would target people from the participating countries, if England wasn't playing you often wouldn't see a product you could buy.