Same with heating. Heat pumps are increasingly popular in Norway since they will heat your house a lot cheaper than most of the alternatives. In reality people

Same with heating. Heat pumps are increasingly popular in Norway since they will heat your house a lot cheaper than most of the alternatives. In reality people are increasing the temperature by 1-2 degrees Celsius instead of saving energy. Read the same thing about four wheel drive cars, where the added safety is eaten up by drivers taking increased risks. Interesting psychology.