The article seems to suggest that their best path would have been getting acquired by Citizen last year. According to the article: * Citizen was interested in

The article seems to suggest that their best path would have been getting acquired by Citizen last year. According to the article: * Citizen was interested in purchasing them for $740 million in 2015 * Intel was interested in purchasing them for $70 million "before the launch of the Pebble 2" (which was the first half of 2016) * Now they're apparently getting acquired for $34-40 million