Yes, the right content is definitely the answer. If you are not delighting users, then you risk loosing valuable social currency with your entire audience. Then

Yes, the right content is definitely the answer. If you are not delighting users, then you risk loosing valuable social currency with your entire audience. Then you are left with no value at all. I would agree that "Adtech" has completely put digital advertising over a barrel. I mean just take a look at the first 8 articles that come up when you search "adtech" at hacker news: http://imgur.com/Cuizmxu http://imgur.com/Cuizmxu Words like "cancer" is used to describe advertising. Current Adtech is truly the scourge of the internet. That is the problem we at Adjoy are trying to fix. Currently focused solely on video games, we will eventually broaden our focus. The reason we are focused on games is, we want to perfect ad-UX on a medium that was designed to be interactive. Ad-UX is just another word we have coined, because nobody is really rethinking digital advertising for interactive, mobile space. Why would a banner even exist in mobile? Banners literally represent an alien concept inside mobile- there is no DNA there. Interstitial ads that pop-up, marketing Tide Bleach... there is no worse experience. It is time to press "restart".