Three things come to mind right away that seems like contributed to folks pulling the trigger and buying: 1. Pent up good will from using Font Awesome over the

Three things come to mind right away that seems like contributed to folks pulling the trigger and buying: 1. Pent up good will from using Font Awesome over the past 4 years. 2. The product was something folks actually wanted and the price was a great value. 3. A video that makes folks laugh. Even if just a bit.