It part of the "lie" that kickstarter has become. The "goal" is raising $30k, yet they're willing to spend half that on a video. There's no incentive to have

It part of the "lie" that kickstarter has become. The "goal" is raising $30k, yet they're willing to spend half that on a video. There's no incentive to have a high goal, in fact the lower the goal the better, you get to look better "We raised 50x our goal!" and it secures the kickstarter is a "success".