It comes from using Kickstarter primarily as a marketing platform and as a funding source secondary. These campaigns are created with an insignificant "funded"

It comes from using Kickstarter primarily as a marketing platform and as a funding source secondary. These campaigns are created with an insignificant "funded" threshold knowing very well that they'll be funded a few hours into the campaign. See for example the Reaper Bones [1] annual campaigns that set a very low bar, expecting very well to hit a million from the get go. It's a great way to get many eyeballs on your project and make a few bucks as well. 1: https://www.kickstarter.com/projects/1513061270/reaper-miniatures-bones-3-the-search-for-mr-bones/description https://www.kickstarter.com/projects/1513061270/reaper-minia...