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That's interesting. I've been working on the publisher side for a long time, and we definitely want technical enforcement. (The devil is in the details. It'd be
by jasonthevillain 10y ago
That's interesting. I've been working on the publisher side for a long time, and we definitely want technical enforcement. (The devil is in the details. It'd be dumb to automatically block an ad that's 5kb too heavy, but if something is never going to serve because it has mixed content warnings, I'd rather it get switched off and flagged to staff automatically. Otherwise it just wastes inventory until a person notices it.) I can talk in more detail over email if you're interested.
The browser approach is a good idea. It wouldn't even have to break anything, just limit their allotted resources.
- invisible 10y agoI hate to +1 these things but I have had similar experiences with 0 control over the ads that were showing up on a platform. It was a single page app and performance was a huge deal. Often ads didn't even load because of the quality. Maybe it shouldn't be DFP forcing things as I said, but I think if the controls even existed for publishers it might mean that they tune things to be pleasant for their users such that they get more impressions.